Client:
By Dr Vali
Project:
By Dr. Vali is the beauty clinic located in Selfridges, offering a wide range of treatments.
My task was to redesign the main brand communication assets to strengthen the identity and relationships with the customers while showcasing the exclusivity and uniqueness of the clinic.
My task was to redesign the main brand communication assets to strengthen the identity and relationships with the customers while showcasing the exclusivity and uniqueness of the clinic.
In addition to designing the brand's commercial aspects, I created a product page for the e-commerce section of the website. For this, I did a competitor's analysis and used different software, including Marvel, Miro, and Figma, to develop low and mid-fidelity wireframes, task and user flows, and prototypes.
Analysis conclusion:
The similarities among the three sites lie in all of them offering similar treatments that need to be booked through the website. Harrods, is the most efficient and easiest to navigate. Having a "call to enquire" button next to the treatment makes it very easy to book and contact them. Liberty presents the information in a straightforward, easy-to-read format, all in one place, while Dr. Vali uses technical language and lengthy copy, and there are just too many buttons to click through to access the information you want.
Based on that, the features the BDV website should include are:
- Visible prices
- Clear CTA buttons for booking
- User-friendly language
- Legibility on the copy boxes
