Client:
By Dr Vali
Project:
By Dr Vali is the premier destination for cosmetic dermatology and personalized well-being programs, in Selfridges, London.
For this project, a redesign of the main brand communication was made with the goal of strengthening its identity and relationships with its customers, while reflecting the exclusivity and uniqueness of the clinic.
In addition to designing the website, digital catalogue, brand book, gift cards, and media deck as part of the brand's commercial aspects, a medical workshop template was created to educate dermatologists and doctors through different modules. The challenge involved creating new material for this audience and adopting a cleaner and more technical design approach, while ensuring consistency with the commercial aspect of the brand.
As part of the redesign proposal for the By Dr Vali website, an analysis was made of the current BDV website (bydrvali.com) and it's competitors: Harrods (harrods.com) and Liberty London (libertylondon.com).
These direct competitors are also beauty clinics based in some of the most important department stores in London. Here is a Miro board with a deeper analysis of the competitors and the quick prototypes and tests that took part on the creation of this project.
Analysis conclusion:
The similarities among the three sites lie in all of them offering similar treatments that need to be booked through the website. Harrods, is the most efficient and easiest to navigate. Having a "call to enquire" button next to the treatment makes it very easy to book and contact them. Liberty presents the information very straightforward, easy to read, and all in one place, while Dr Vali uses technical language, long copy, and there are just too many buttons you have to click through to get to the info you want.
Based on that, the features the BDV website should include are:
- Visible prices
- Clear CTA buttons for booking
- User-friendly language
- Legibility on the copy boxes
