Client
Shopbop
Project
During the COVID-19 pandemic, the world was in lockdown, forcing everyone to stay home. Traditional on-site photoshoots with big teams were not possible anymore, forcing creatives to think out of the box, and the creative team at Shopbop envisioned a digital art campaign that could inspire the audience in this difficult time. To realize that vision, they reached out to Next Management and picked me as a digital artist to create a campaign where surrealism, optimistic colors, and textures were the ingredients for creating an alternate world, different from the reality we were all living in at that moment.
The animated design and collages for the 2020 Holidays campaign included all of Shopbop's and East Dane departments and were adapted for mobile and desktop formats.
I designed and developed animations, art, and graphics for the B2C digital marketing campaign while collaborating with an international team of Art Directors. I also briefed and gave direction to the creative team remotely for the on- and off-figure photoshoot, so I could get all the necessary elements to create the visuals.
The success of this project resulted in the development of a new campaign for Shopbop in 2023 and a campaign for Lafayette 148 NY.
Process
The use of mixed media techniques was an important part in this project and involved working with a variety of sequins and embroidery trials, to achieve the fun look and feel.
