![](https://cdn.myportfolio.com/ef833786-970f-4a6d-b7f7-bb4d8051ced2/8c9c88dd-3d31-40ec-8d30-cb7ce492a544_rw_1920.gif?h=c4c354979409bde39e40004c38a0461e)
Client
Shopbop
Project
The problem: It is the year 2020, COVID-19 is spreading and the world is in lockdown, forcing everyone to stay home. Traditional on-site photoshoots with big teams are not possible anymore and the Holidays are approaching. Creatives need to think out of the box.
The solution: This was the moment when the creative team at Shopbop envisioned a digital art campaign that could inspire the audience in this difficult time. To realize that vision they reached out to Next Management and together we created a campaign where surrealism, optimistic colors and textures were the ingredients for creating an alternate world, different from the reality we were all living in at that moment.
The result: Animated design and collages for the 2020 Holidays campaign that included all of Shopbop's and East Dane departments. The collages were adapted for mobile and desktop formats.
![](https://cdn.myportfolio.com/ef833786-970f-4a6d-b7f7-bb4d8051ced2/fed29c88-2bbb-4422-8c2a-3599d195bc80_rw_1200.png?h=5f80bc82665f7aa9bc2c75e24d1c27c1)
![](https://cdn.myportfolio.com/ef833786-970f-4a6d-b7f7-bb4d8051ced2/94e26cf3-a245-4683-aa8f-f1d7bcd0c322_rw_1920.gif?h=4cbb941f5707181df49b716ea22b78bf)
![](https://cdn.myportfolio.com/ef833786-970f-4a6d-b7f7-bb4d8051ced2/a4c8a2d7-3966-430a-bd6a-e22eb81cb67e_rw_1920.jpg?h=a114068c43b608fbda009f4144787f7d)
Process
The use of mixed media techniques was an important part in this project and involved working with a variety of sequins and embroidery trials, to achieve the fun look and feel.
![](https://cdn.myportfolio.com/ef833786-970f-4a6d-b7f7-bb4d8051ced2/8cc50c7c-9673-4d94-b576-1badbc59af0b_rw_1200.gif?h=40da6515ac55cd2faaeb2050139e6df9)
![](https://cdn.myportfolio.com/ef833786-970f-4a6d-b7f7-bb4d8051ced2/3e5059a0-877c-4e53-9c43-9bb416c57124_rw_1200.gif?h=c420882c199471cc38ec940c1194ddf4)
![](https://cdn.myportfolio.com/ef833786-970f-4a6d-b7f7-bb4d8051ced2/3914a767-63a9-4c1e-bd4f-08e3dfdbb64a_rw_1200.gif?h=6da9212b494a3390fcfbe6f807f100f9)
![](https://cdn.myportfolio.com/ef833786-970f-4a6d-b7f7-bb4d8051ced2/0639ddfb-6369-442f-a0db-d034f908ca0e_rw_1200.gif?h=e8134e89997c82590e300ffe477405ff)
![](https://cdn.myportfolio.com/ef833786-970f-4a6d-b7f7-bb4d8051ced2/0d06ab40-ff74-4474-ab2e-71ffe049dfd7_rw_1200.gif?h=9af8afba93f84ea2ff3260e9ff4d19ce)
![](https://cdn.myportfolio.com/ef833786-970f-4a6d-b7f7-bb4d8051ced2/48b1fce5-f0c0-4315-815f-4135b0a4bfa0_rw_1200.gif?h=332ba56b2aff88d6b348840e308cfdd0)
![](https://cdn.myportfolio.com/ef833786-970f-4a6d-b7f7-bb4d8051ced2/66dfa97b-9450-4781-88e4-dd85396da8d5_rw_1920.gif?h=9537f11051a769a443889d63e6edce01)
![](https://cdn.myportfolio.com/ef833786-970f-4a6d-b7f7-bb4d8051ced2/dc364822-41e5-480b-bd4f-4be32d31a94a_rw_1200.gif?h=52f9b761679330ea08535dc751cea9ab)
![](https://cdn.myportfolio.com/ef833786-970f-4a6d-b7f7-bb4d8051ced2/36fe4441-b0bc-4cd3-a823-85a4553e0efa_rw_1200.gif?h=d471d37695801565fadca6ae5fa7e114)
![](https://cdn.myportfolio.com/ef833786-970f-4a6d-b7f7-bb4d8051ced2/1382bfe4-8a3d-4e04-ad88-7a86aceb57b8_rw_1920.gif?h=050cebfafcce2c71e4c96c694786c5bc)
![](https://cdn.myportfolio.com/ef833786-970f-4a6d-b7f7-bb4d8051ced2/d1ba92c2-83d6-4893-89ff-c02598ca192e_rw_1200.png?h=0d63e63f3b6cf3d141a00defdec365a6)