The Urbanist
Located in a busy city area, the main goal of this project was to create a brand for a coffee and healthy food take-out place that felt like a breath of fresh air. It aimed to inspire people to choose a clean and healthy lifestyle and offered a calm space to escape the chaos of city life.

To do this, the approach was the use of desaturated images, legible fonts, and calming colors. This gave The Urbanist a strong identity and made the vibrant colors of the natural ingredients stand out.

Fonts: Bell MT, Univers
Photographers: Irene Kredenets, Birgith Roosipuu, Dani Rendina

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