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Client:
The Urbanist
Project:
Located in a busy city area, the main goal of this project was to create a brand for a coffee and healthy food take-out place that felt like a breath of fresh air. It aimed to inspire people to choose a clean and healthy lifestyle and offered a calm space to escape the chaos of city life.
To do this, the approach was the use of desaturated images, legible fonts, and calming colors. This gave The Urbanist a strong identity and made the vibrant colors of the natural ingredients stand out.
Credits
Fonts: Bell MT, Univers
Photographers: Irene Kredenets, Birgith Roosipuu, Dani Rendina
![](https://cdn.myportfolio.com/ef833786-970f-4a6d-b7f7-bb4d8051ced2/1760b4ab-72cb-49d6-8650-414feda1af23_rw_1200.jpg?h=0ece0ea3278e29d2068c3ba49a6dab71)
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