Client:
Clapham Quarter
Project designed with Philosophy Design
Project:
Clapham Quarter offers modern luxury apartments ranging from one to four bedrooms in an exclusive neighborhood. These apartments showcase high-quality specifications and incorporate the latest technology. Situated in Clapham South, this development was created by Landhold Developments.
The goal for this project was to create an engaging and sophisticated marketing by taking influence from the surroundings and lifestyle of the area, responding to their specific marketing needs.
We selected a simple and sober color palette that could contrast with a golden foil in order to communicate the high-end luxurious feel. The design layouts for all marketing materials were kept clean, elegant and contemporary, complemented by fonts and typographic treatments that matched the narrative tone and effectively communicated the message.
The campaign commenced in November with the rollout of a microsite, a sales brochure, and Agent fact sheets. The official launch took place in April 2024, accompanied by LEPs and 4-sheet posters strategically positioned across Clapham South, Clapham Common, and Balham Underground stations.
As a result of this campaign, the website, has garnered 19,000 unique users, with an average daily traffic of 125 unique users, and the sales brochure has been downloaded over 400 times.
Within three weeks of the development's launch, 50% of the available apartments had already been sold.
