Client:
L'Officiel Mexico
Project:
During lockdown, when people were unable to leave their homes, we needed to reach our consumers in different ways. L'Essentiel was a beauty box designed to bring the luxury experience to people's homes during the COVID-19 pandemic, featuring a printed magazine and beauty products from commercial partners.
This multi-platform strategy gave exposure to the brand and its commercial partners during challenging times, reaching consumers at home, in print, and on social media.
My role as Art Director was to design a product that could fit 4 to 6 items, create a storyboard for the video displayed on social media and the website, direct the photoshoot, serve as a set designer, and design the layout that was published in the magazine.
Credits:
Photography: Juan Padilla
Beauty Editor: Florencia López Fretes
Editor-in-chief: Javier Quesada
