Client:
L'Officiel Mexico
L'Officiel Mexico team:
Editor-in-chief: Javier Quesada; Art Director: Sofía Campuzano; Fashion Editor: Daniel Zepeda, Carolina Orrico; Beauty Editor: Florencia López Fretes; Graphic Designer: Claudia Galicia
The printed version of the magazine needed a redesign and refresh that kept the high standard and strengthened the brand's identity, differentiating the publication from its competitors.
My task as Art and Creative Director was to create a compelling visual identity and editorial design that spoke to a target interested in art, design, fashion, and luxury, turning each issue into almost a coffee table magazine to be collected. It was also to use storytelling as a tool to reinforce the brand's identity and to create a consistent style and tone of voice for the publication across different platforms.
To achieve that, I worked on creating clean and appealing layouts, mood boards with striking photographs, and effective use of typography. To improve the readers' experience, we changed the glossy regular paper to a heavy bond type, only for the lifestyle section of the publication. These different textures made the magazine feel heavier and more unique, without compromising the printing expenses.
credits
Photographers: Gus&Lo, Ricardo Ramos, Andrés Jaña, Jeff Sutera, Giuseppe Vaccaro, Rafael Arroyo, Dorien Jimenez, Laurent Castellani, Johnson Lui, Laura Okita, Ana Montiel (artist), Victor Trani, Gus&Lo, Thomas Slack, Pascal Emmeran, Jacq Harriet, Ray Fragapane
Illustrator: Christian Castañeda
For L'Officiel, it is the juxtaposition of fashion, beauty, and art that differentiates it from other publications. It isn't just one feature what makes an issue something special; it is the overall package, the consistency of the tone, the visual elements that illustrate a story, and the narrative of everything presented that takes the reader on a journey and ultimately inspires and captures the audience's attention, creating engagement and memorability.
