L'Officiel

Art and Creative Director / Graphic Designer

Client:

L'Officiel Mexico

L'Officiel Mexico team:

Editor-in-chief: Javier Quesada; Art Director: Sofía Campuzano; Fashion Editor: Daniel Zepeda, Carolina Orrico; Beauty Editor: Florencia López Fretes; Graphic Designer: Claudia Galicia

The printed version of the magazine needed a redesign and refresh that kept the high standard and strengthened the brand's identity, differentiating the publication from its competitors.

My task as Art and Creative Director was to create a compelling visual identity using storytelling and editorial design as tools to reinforce the brand's identity and to establish a consistent style and tone of voice for the publication across different platforms, while following the international branding guidelines.

As a result, the final product resonated with a target audience interested in art, design, fashion, and luxury, transforming each issue into a nearly coffee-table magazine to be collected.

To achieve this, I focused on creating clean and appealing layouts, mood boards featuring striking photographs, and effective typography usage. To enhance the readers' experience, we changed the glossy regular paper to a heavy bond type, specifically for the lifestyle section of the publication. These different textures made the magazine feel heavier and more unique, without compromising the printing expenses.

→ L'Essentiel

→ Editorial collages

credits

Photographers: Gus&Lo, Ricardo Ramos, Andrés Jaña, Jeff Sutera, Giuseppe Vaccaro, Rafael Arroyo, Dorien Jimenez, Laurent Castellani, Johnson Lui, Laura Okita, Ana Montiel (artist), Victor Trani, Gus&Lo, Thomas Slack, Pascal Emmeran, Jacq Harriet, Ray Fragapane

Illustrator: Christian Castañeda

For L'Officiel, it is the juxtaposition of fashion, beauty, and art that differentiates it from other publications. It isn't just one feature what makes an issue something special; it is the overall package, the consistency of the tone, the visual elements that illustrate a story, and the narrative of everything presented that takes the reader on a journey and ultimately inspires and captures the audience's attention, creating engagement and memorability.

During the COVID-19 pandemic, we used this to our advantage while we faced the new challenges that the pandemic brought to the industry. Photoshoots and productions were limited and difficult to coordinate, so we maintained the high standard of each publication by collaborating with artists to showcase their work. By playing with the relation between art, fashion, and beauty, we were able to give more exposure to the artists, speak in a different way to our readers, and create more alliances in the cultural scene.

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