Client:
By Dr Vali
Project:
As part of the redesign proposal for the By Dr Vali website, an analysis was made of the current BDV website (bydrvali.com) and it's competitors: Harrods (harrods.com) and Liberty London (libertylondon.com).
These direct competitors are also beauty clinics based in some of the most important department stores in London.
Conclusion:
The similarities on the three sites rely on all of them offering similar treatments that need to be booked through the website. Harrods, is the most efficient and easy to navigate one. Having a "call to enquire" button next to the treatment makes it ver easy to book and contact them. Liberty presents the information very resumed, easy to read and all in one place, while Dr Vali uses very technical language, very long copy and there are just too many buttons you have to click through to get to the info you want.
Based on that, the features the BDV website should include are:
- Visible prices
- Clear CTA buttons for booking
- User friendly language
- Legibility on the copy boxes
